At First Bite LLC (“First Bite,” “we,” “us,” or “our”), we value the trust you place in us and take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, purchase our products, communicate with us, sign up to receive emails, interact with us through social media, or otherwise interact with First Bite (collectively, the “Services”).
Please review this Privacy Policy to understand what information we may collect, why we collect it, how it may be used or shared, and the choices available to you.
This Privacy Policy applies to information collected through the First Bite website and our Services. It does not apply to websites, services, or platforms operated by third parties, even when our website contains a link to them. We encourage you to review the privacy practices of any third-party services you choose to use.
By accessing or using our website and Services, you acknowledge the practices described in this Privacy Policy.
When you interact with First Bite, we may ask you to provide information that identifies you or can reasonably be associated with you (“Personal Information”).
Depending on how you interact with us, this may include:
- Your name
- Email address
- Phone number
- Billing address
- Shipping address
- Order and purchase information
- Information you provide when contacting customer service
- Information you provide when subscribing to our newsletter or marketing emails
- Information you voluntarily submit through reviews, surveys, promotions, or other First Bite features
- Other information you voluntarily choose to provide to us
You are not required to provide all Personal Information described above. However, certain information may be necessary for us to process an order, deliver a product, respond to a request, or provide certain Services.
When you visit our website, certain information may be collected automatically through your browser, device, our website platform, or related technologies.
This information may include:
- Internet Protocol (IP) address
- Browser type
- Device type
- Operating system
- Referring and exit pages
- Pages viewed
- Dates and times of website visits
- General interactions with our website
- Other technical information regarding use of our website
We may use this information to operate our website, maintain its security and functionality, understand how visitors use it, identify technical issues, and improve the customer experience.
When you make a purchase, we collect information necessary to process and fulfill your order. This may include your name, contact information, shipping and billing information, products purchased, transaction amount, and other order details.
Payments are processed through Stripe, a third-party payment processor.
First Bite does not directly store your complete credit or debit card information. Payment information is provided to and processed by Stripe in accordance with Stripe's own terms, privacy policy, and security practices.
We use information collected through our website and Services for legitimate business purposes, including to:
- Process, confirm, and fulfill purchases
- Process payments and refunds
- Provide order and shipping information
- Respond to questions, comments, and customer service requests
- Manage returns and other order-related matters
- Communicate with you about your purchases
- Operate, maintain, and improve our website and Services
- Understand how customers interact with our website
- Improve our products and customer experience
- Maintain the security and integrity of our website
- Detect and prevent fraudulent or unauthorized activity
- Maintain appropriate business and transaction records
- Send newsletters, product announcements, educational content, promotions, and other marketing emails when permitted
- Administer promotions, surveys, giveaways, or similar programs if we offer them
- Comply with applicable laws, regulations, and legal obligations
- Protect the rights, safety, and property of First Bite, our customers, and others
We may also use information in an aggregated or de-identified form for business purposes such as understanding website usage, evaluating trends, improving our products and Services, and making business decisions.
If you choose to subscribe to First Bite emails, we may use your email address to send newsletters, educational content, product announcements, new product information, special offers, promotions, and other communications that may be of interest to you.
You may unsubscribe from promotional emails at any time by following the unsubscribe instructions included at the bottom of our marketing emails.
If you unsubscribe from marketing communications, we may still send you non-promotional communications that are necessary to complete a transaction or maintain our relationship with you. For example, we may continue to send order confirmations, shipping updates, responses to customer service inquiries, or important notices regarding an order.
Like many websites, our website may use cookies and similar technologies to operate properly and provide a better browsing experience.
A cookie is a small data file placed on your device when you visit a website. Cookies and similar technologies may help websites remember preferences, maintain website functionality, support security features, and understand how visitors interact with a website.
Some cookies or similar technologies may also be provided by third-party services that help us operate our website, process transactions, communicate with customers, or provide other functionality.
Most browsers allow you to manage or disable cookies through your browser settings. Please be aware that disabling certain cookies may cause portions of our website to function differently or become unavailable.
First Bite does not sell your Personal Information for money.
We may share Personal Information with third parties when reasonably necessary to operate our business, provide our Services, fulfill your requests, comply with the law, or protect our legitimate interests.
We may work with third-party companies and service providers that perform functions on our behalf.
These may include providers that assist with:
- Website hosting and operation
- Payment processing
- Order processing and fulfillment
- Shipping and delivery
- Email communications
- Customer service
- Data storage
- Fraud prevention and security
- Business operations
These providers may receive Personal Information when reasonably necessary to perform services on our behalf.
For example, Stripe processes payments made through our website and receives information necessary to complete and secure those transactions.
We may disclose information when we reasonably believe disclosure is necessary to:
- Comply with applicable laws or regulations
- Respond to a subpoena, court order, legal process, or government request
- Investigate or prevent fraud, security incidents, or unlawful activity
- Enforce our agreements, policies, or rights
- Protect the rights, property, or safety of First Bite, our customers, or others
If First Bite is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, Personal Information may be disclosed or transferred as part of that transaction, subject to applicable law.
Our website may contain links to third-party websites, services, or social media platforms.
For example, our website may link to First Bite's social media profiles or use third-party services to process payments or provide website functionality.
Once you leave our website or interact directly with a third-party service, that third party's own terms and privacy practices may apply.
First Bite does not control and is not responsible for the privacy practices, security, or content of third-party websites and services. We encourage you to review their privacy policies before providing Personal Information.
First Bite may maintain social media pages, profiles, and other online communities where customers and members of our community can interact with us, share experiences, leave reviews, or submit content.
If you interact with First Bite through a social media platform, such as by following our account, commenting on a post, tagging or mentioning First Bite, sending us a message, or otherwise engaging with our content, we may receive information made available through that platform.
The information available to us will depend on the platform, your privacy settings, and the way you choose to interact with First Bite.
Please remember that information you choose to post publicly on social media may be visible to other users. Your interactions with third-party social media platforms are also subject to the privacy policies and terms of those platforms.
From time to time, customers and members of our community may share photographs, videos, reviews, testimonials, comments, stories, feedback, or other content featuring First Bite or First Bite products (“User-Generated Content”).
This may include content that you:
- Submit directly to First Bite
- Submit through our website or a review platform
- Send to us through email or social media
- Post publicly while tagging or mentioning First Bite
- Submit in connection with a promotion, campaign, giveaway, or other First Bite community feature
Tagging, mentioning, or otherwise identifying First Bite in a social media post does not, by itself, grant First Bite permission to reproduce or use that content in our advertising or marketing materials.
If we would like to feature content you have posted publicly, we may contact you to request permission before using it for First Bite marketing or promotional purposes.
If you submit content directly to First Bite specifically for publication or marketing use, or otherwise expressly give First Bite permission to use your content, you grant First Bite permission to use, reproduce, display, publish, and share that content in accordance with the permission you provide and subject to applicable law.
Depending on the circumstances and the permission provided, this may include use on our website, social media channels, email communications, or other First Bite marketing and promotional materials.
Where appropriate, we may identify you by your name, social media username, or other attribution associated with the content.
Because First Bite is a baby and child feeding brand, User-Generated Content may sometimes include photographs or videos of babies or children.
We take the use of this content seriously.
If you submit or expressly authorize First Bite to use content depicting a minor, you represent that you are the minor's parent or legal guardian or that you otherwise have the appropriate authority and permission from the minor's parent or legal guardian to provide the content and authorize its permitted use.
If content includes another adult or individual, you represent that you have any permissions reasonably necessary to submit the content and authorize its permitted use.
First Bite may decline to use User-Generated Content at our discretion.
Nothing in this section changes our policy that our website and Services are intended for adults and are not directed toward children under 13.
Information you choose to post publicly, including comments, reviews, photographs, videos, or social media posts, may be viewed, copied, shared, or otherwise used by other people.
Please use care when deciding what information to make publicly available.
First Bite is not responsible for the actions of unrelated third parties who access or use information that you have independently made public.
We want First Bite's online spaces to remain welcoming and appropriate for our community.
Where permitted by the applicable platform, we reserve the right to remove, hide, decline to publish, or moderate content appearing on First Bite-controlled pages or Services that we reasonably believe is:
- Abusive, threatening, defamatory, obscene, or harassing
- Spam or unauthorized advertising
- Fraudulent, deceptive, or misleading
- Infringing upon another person's intellectual property, privacy, or other rights
- In violation of applicable law
- Unrelated to the purpose of the community or discussion
- Otherwise inappropriate for First Bite's community or Services
Where reasonably necessary, we may also restrict or block users from First Bite-controlled social media pages or online communities.
We take reasonable administrative, technical, and organizational measures designed to safeguard Personal Information against unauthorized access, loss, misuse, alteration, or disclosure.
We also rely on reputable third-party providers for certain functions, including payment processing.
However, no website, electronic storage system, or method of transmitting information over the Internet can be guaranteed to be completely secure. Accordingly, while we take reasonable steps to protect your information, we cannot guarantee absolute security.
If we become aware of a data security incident involving Personal Information, we will take reasonable steps to investigate and respond to the incident and provide notifications when required by applicable law.
We may retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected and for legitimate business or legal purposes.
For example, we may retain information as necessary to:
- Complete and document transactions
- Fulfill orders
- Provide customer service
- Maintain financial and business records
- Resolve disputes
- Prevent fraud
- Comply with tax, accounting, regulatory, and other legal requirements
- Enforce our agreements and policies
Retention periods may vary depending on the type of information involved and the reason we collected it.
First Bite creates products for babies and young children, but our website and online Services are intended for parents, caregivers, and other adults—not for children.
Our website is not directed toward children under the age of 13, and we do not knowingly collect Personal Information directly from children under 13.
If we become aware that Personal Information has been collected directly from a child under 13 without appropriate authorization, we will take reasonable steps to delete that information.
The appearance of a child in a photograph or video submitted by an adult with appropriate permission does not mean that First Bite is intentionally collecting Personal Information directly from that child.
If you believe a child under 13 has provided Personal Information directly to First Bite, please contact us at [email protected].
You have choices regarding certain ways we collect and use your information.
You may unsubscribe from First Bite marketing emails at any time by selecting the unsubscribe link contained in our promotional emails.
Unsubscribing from promotional emails does not prevent us from sending necessary transactional communications relating to your purchases or requests.
You may be able to limit or disable cookies through your browser settings. Disabling cookies may affect certain website features.
Depending on where you reside and applicable law, you may have rights regarding your Personal Information.
These rights may include the ability to request access to, correction of, deletion of, or a copy of certain Personal Information we maintain about you.
Certain information may be exempt from these requests where retention is permitted or required by law.
To make a privacy-related request, contact us at:
We may take reasonable steps to verify your identity before processing a request.
First Bite LLC is based in Texas.
Texas residents may have certain rights regarding their personal data under applicable Texas privacy law.
Depending on whether the applicable law applies to First Bite and the particular circumstances, these rights may include the ability to request:
- Confirmation of whether certain personal data is being processed
- Access to certain personal data
- Correction of inaccuracies in certain personal data
- Deletion of certain personal data
- A copy of certain personal data
Applicable law may also provide rights concerning certain processing for targeted advertising, the sale of personal data, or certain types of profiling.
Requests may be submitted to [email protected].
We may take reasonable steps to verify your identity before completing a request, and certain exceptions permitted by law may apply.
First Bite is based in the United States.
If you access our website from outside the United States, please understand that information you provide may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.
Privacy and data protection laws in these locations may differ from those in your country of residence.
We may update this Privacy Policy from time to time to reflect changes in our business, website, Services, privacy practices, or legal obligations.
When we make changes, we will update the Effective Date displayed at the top of this Privacy Policy.
Where required by applicable law, we may provide additional notice regarding material changes.
We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.
Information we collect will be handled in accordance with the Privacy Policy applicable to that information as required by law.
If you have questions or concerns about this Privacy Policy, our privacy practices, or Personal Information you have provided to us, please contact:
First Bite LLC
Austin, Texas, United States
Email: [email protected]